. >> why isn't the government doing it or somebody from nasa? >> we've been to nasa. they treat us like we're a bunch of space ka deads. but this could be a game-changer. >> why is it important? >> it's important because we need an insurance poll i. inevitably we're going to need one. it's inevitable. we need to have an early warning system and president obama had stated that a priority would be to land on an asteroid that. could help to focus our efforts to not just land on an asteroid but to deflect an asteroid. so bruce willis watch out. >> if we did know about this asteroid, is there anyway to take it out before we head toward earth? >> we don't want it to come to earth. what we need to do is nudge it or push it when it's farther out. that would take a few decades to get a booster asteroid on it. >> early detection would make a difference too. >> early detection is the key to it took years to build this business. the moment my moderate to severe chronic plaque psoriasis started getting in the way that was it... it was time for a serious talk with my dermatologist.